New Article in Thrive Global on 'What Most Founders Get Wrong About Company Culture'

Excited to share

an article I recently contributed to Thrive Global about one of my greatest passions – Company Culture.

Here is a teaser:
Culture has never been more important than it is today. The competition for top talent, or High Achievers, is fierce. There is great debate, however, of how to attract and keep the best people. For founders building a company, there are a million things to do and a steady flow of tasks that require their full attention, so why prioritize something that seems so “fluffy” as culture?

The title is 'What Most Founders Get Wrong About Company Culture' and you can read it in full here.