Yoda · Master Teacher · Founder Therapist · This is what working with Therese looks like.
The most extraordinary founders
build extraordinary companies.
Rarely alone.
Behind every visionary founder who is truly thriving is someone in their corner. Someone who sees the full picture, knows the full weight, and is there for every decision that matters, including the ones made at two in the morning.
Therese works directly with mission-driven founders and CEOs as their most trusted advisor, the person who sees not just what they are building but who they are becoming while they build it. Every engagement is bespoke, proprietary, and designed around one founder, one company, one extraordinary vision at a time.
Featured In and Trusted By
The moment that defines what comes next
You are carrying the world on your shoulders. This is where someone carries it with you.
You are building something that matters. You are carrying more than most people around you fully see. And you know, somewhere in the part of you that makes the two AM decisions, that the next level of your company is ready to be designed. These are the moments Therese was built for.
You have raised. Everything needs to rise with it.
You just raised. Now everything needs to match the vision. A new round is a signal that the world believes in what you are building. Now the culture, the leadership, and the people need to rise to meet it. This is the moment to get it exactly right.
You are building well. And you sense there is more available.
You know there is a higher gear. A quiet certainty. The kind that has quietly driven every good decision you have ever made. More impact. More energy. More of what building this was always supposed to feel like. This is where that becomes possible.
The company has grown. The culture needs to grow with it.
You have built something real and it is pulling ahead. The team, the systems, and the ways of working that got you here were exactly right for then. Designing the culture that carries everything forward is the most important thing you can do right now.
Your people are strong. Together they are capable of so much more.
You see what each of them brings. You see what they could create together. The distance between those two things is not a talent gap. It is a design gap. And it is one of the most powerful things you can close.
Founder and CEO Advisory
Who Do You Want
By Your Side?
Have you ever wished you had your own "Yoda" by your side, a trusted guide to help you navigate the endless crossroads and defining decisions that shape your journey? Have you ever longed for a stand-in cofounder to appear, someone to share the weight of those make-or-break moments that keep you awake at night?
An advisor who has worked with over 1,000 founders and CEOs, guiding them through the full spectrum of the journey: the breakthroughs, the setbacks, and everything in between. Someone who sees the greatness in you, celebrates and champions it at every turn, and has your back, no matter what. Someone you can reach out to at two in the morning, when the stakes are high, the path is unclear, and you need a trusted voice in your corner.
This is how Therese has been described by the founders, CEOs, and C-suite leaders she works with, the ones who carry the weight of extraordinary ambition every single day. For over 20 years, she has been the trusted ally to High Achievers, delivering transformative programs built with purpose and precision, tailored to each leader's unique vision and moment. She is the guide who ensures that while you pour everything into your company and your people, you move beyond surviving the doubts and the storms to truly thriving through every peak and every valley of the rollercoaster.
Therése specializes in helping leaders like you step fully into your potential, move through the isolation of high-stakes decision-making, and create a legacy that outlasts any single milestone. Because the most extraordinary companies are built by leaders who are not just performing at their peak but truly thriving in every dimension of their lives. Every journey begins with your vision and a bold commitment to the future you are building.
So the question is simply this: who do you want by your side as you navigate your own hero's journey?
The Philosophy Behind the
Founder and CEO Programs.
Every journey begins with a decisive first step, designed for the most urgent crossroads, the critical decisions, and the ambitious goals that define your leadership right now.
Every program has a North Star. Everything inside it is built to reach that, with focus areas chosen so you thrive as a leader while your company does. The frameworks are proprietary, invented and refined across two decades and more than 1,000 founders and CEOs. How they are applied is yours alone, shaped around your values, your vision, and the moment you are standing in.
The deeper we go together, the more the transformation reaches beyond your company. Deeper engagement means a trusted voice at two in the morning when the stakes are highest. It means more room to unlock untapped potential, to build something that outlasts any single milestone, and to thrive while you are building your company.
Over the years, the founders and CEOs Therese works with have found their own words for what she is to them. The words change. What sits behind them does not.
In their words:
"Yoda"
Stand-in Cofounder
Founder Therapist
Performance Coach
Master Teacher
CEO Advisor
“As a CEO Advisor, Therese has demonstrated a unique ability to be a champion and wellspring of wisdom – a truly invaluable partner in the quest to achieve greatness for myself and my organization.”
Three featured programs.
One architecture for building something extraordinary.
Reimaginez Programs
From countless bets to clarity & achievement
Strategy Reimagined
This is where a company finds its focus. The direction becomes clear, the projections and the plan align, and every choice on the roadmap earns its place by the value it creates. Teams stop spreading themselves across competing priorities and start moving toward goals they can name. What your leadership team walks away with is conviction, and the momentum that follows it.
From market push to market pull
Innovation Reimagined
This is where new value gets built. Your teams define the dream customers they most want to serve, co-create with the market rather than about it, and develop first iterations of real innovations during the program itself. They also learn to make the case, with business cases that hold up in the boardroom. Products designed this way have generated more than $10 million in new value.
From mediocrity to culture by design
Culture Reimagined
Culture is behavioral design. It shapes how decisions get made, how High Achievers perform, and how much a company is genuinely capable of. This is where your culture becomes deliberate, designed and scaled to hold as you grow. A thriving high performance culture unlocks levels of revenue, growth, and impact that compound over time.
Why Founders and CEOs Choose to Work With Therese
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“Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 20 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach. Her programs are rooted in a behavioral science framework that allows each client to have a highly curated plan to achieve lifestyle and professional leadership goals; she then coaches you within a support structure that helps you stay accountable and ultimately catalyze the transformations you are seeking. By teaching you how to design and scale a strong culture, she shows you how to align the key pillars of leadership, recruitment, and strategy to grow your business. When I talk about Therese with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact.”
Sridhar Iyengar · Founder and CEO at Elemental Machines
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"Meetings with Therese are a bright spot on my calendar. Her unique perception and listening skills allow her to gather context and details about our needs and challenges and deliver guidance, feedback, and action plans that are relevant and truly helpful. As an early- stage company, we’re lucky to be building with Therese at our side; she’s a sounding board and has a depth and breadth of experience that help fuel our confidence. Her ability to see challenges that might exist under the surface, or even in the subconscious, is unparalleled and so valuable. Therese encourages us to face obstacles head-on before they hinder our success."
Meredith Danberg-Ficarelli · Co-founder and CEO of WATS
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“As a CEO Advisor, Therese and the team at Reimaginez has demonstrated a unique ability to be a champion and wellspring of wisdom – a truly invaluable partner in the quest to achieve greatness for myself and my organization. Their transformative programs, through their profound understanding and application of high-performance culture, has made a significant impact on the growth and development of our organization. Their strategic, cultural, and holistic guidance aligns perfectly with the ethos I am passionate about both in my professional life and personally. It is a culture that I strive to embody and promote each day. Therese’s work extends beyond measurable results, though these are undeniably impressive with a significant return on investment. Her work is about fostering a vibrant and sustainable organizational culture that enhances performance, promotes engagement, and drives innovation. Most importantly, it’s so clear how deeply passionate and driven she is by her mission to bring about positive change while maximizing our potential – that energy is infectious. Working with Therese and the Reimaginez team represents a powerful investment in the future of any organization. For any leader looking to make significant, positive, and lasting changes to their culture, Therese and her team at Reimaginez offer an outstanding partnership.”
Robert Sur · Founder & CEO, Delegate
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“As the co-founder of a company that, for years, completely ignored the importance of building teams that share the same values and are culturally aligned, my perspective completely changed after working with Therese during the merger and acquisition (M&A) process for selling a division of my company. Therése assisted my team and me during the delicate transition from the seller to the buyer. Data show that 70-90% of M&As fail because key people leave, teams don’t get along, or demotivation sets in to the company being acquired. M&As are designed to benefit shareholders and not employees; corporations don’t understand the importance of investing in cultural integration before and after the merger and acquisition. Therese and Reimaginez have developed a thorough and effective program for ensuring successful cultural integrations. One year after the merger, my team and I are extremely happy with the transition and can confirm we are in a much better environment than before. This would not have been possible without Therése’s guidance. I plan on leveraging Therese and Reimaginez for my future entrepreneurial endeavors.”
Salvatore Savo · Co-founder of TetraScience and CTO of Elemental Machines
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"She helped me see and understand myself, and has given me the tools to take my professional and personal life to another level. I highly recommend her to anyone serious about elevating their performance and improving the quality of their life."
James Benedict · Co-Founder & Vice Chairman, Bedowin360 Capital
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"Therése is a very talented, sharp and competent professional who is extremely passionate about her work and making a difference. She has acquired immense knowledge through her experience as a serial entrepreneur and international speaker. This unique combination of personal experience and scientific research is what has made her, her business and the people around her so successful. I believe she is an invaluable mentor, speaker and advisor."
Jonas Almeling · Regional Director Nordics & Northern Europe of Startup Grind
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“Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life. I was originally introduced to Therése by a fellow founder when I was evaluating which direction to develop my career, and how to be happy and successful in my professional and personal life – while being well-aligned with my values and long-term goals. Therése combines the experience working with many other founders and being a founder herself with an incredible ability to connect, identify the underlying aspects to work on, and draw strength and energy from. Therése is exceptional at custom-tailoring her frameworks and individual advice to create an immediate as well as long-lasting impact. I couldn’t be happier about working with her and have recommended her to many founders and other High Potential and High Achiever friends and colleagues.”
Jan Schnorr · Co-founder of C2Sense
Founders Confidential
by Therese Gedda
Every week, Therese writes directly to the founders, CEOs, and change-makers who are carrying the world on their shoulders and building something extraordinary. Insights, frameworks, and stories for the remarkable humans who are ready to build high performance, thriving companies and cultures while living a life of significance.